Supporting breastfeeding

in August 2018, we embarked on a series of campaigns around the world reaching an estimated 75 million people – both to raise awareness about the issue and to make our company a friendlier place for breastfeeding mothers.

In Ecuador, our media campaign reached around 3 million people through TV, radio and online. Medical delegates also went around the country to talk to local healthcare professionals about breastfeeding. Within Nestlé, we launched an internal media campaign and created breastfeeding rooms at five of our facilities, which were certified by the Ecuador Ministry for Public Health.

In Mexico, we launched an ambitious media campaign, with five videos raising awareness about caregivers and breastfeeding, a series of billboards created in collaboration with the Pediatric Academy, a PR event with the media, more than 50?000 educational pamphlets distributed to healthcare professionals and a consumer-facing social media campaign. We also created ambassadors within Nestlé and supported the opening of a breastfeeding room in the .

In Egypt, we held a session for an estimated 300 mothers, organized in collaboration with , the country’s most popular online forum for women. We also reached an estimated 11 million mothers through social media and TV interviews. Within Nestlé, we also opened a breastfeeding room.

Nestlé Poland also launched a successful social media campaign reaching over 2.5 million users and Nestlé Iran inaugurated a new breastfeeding room at its head office in Tehran.

Supporting breastfeeding around the world

We’re supporting breastfeeding by implementing an industry-leading policy to market breast-milk substitutes (BMS) responsibly. Our strict Policy and Procedures for the Implementation of the WHO International Code of Marketing of Breast Milk Substitutes (pdf, 3Mb) applies in all countries where Nestlé operates, and we comply with the WHO Code as implemented by national governments everywhere in the world, as a minimum.

As of 2018, only 35 countries out of 194 have adopted legislation or regulation with full Code provisions. That’s why in the 152 countries considered higher risk in terms of infant mortality and malnutrition, we follow our Nestlé Procedures when they are stricter than the local regulation. We also support efforts to create a favorable environment for breastfeeding – for example, by working with governments to make breastfeeding rooms available.

Marketing breast-milk substitutes responsibly

Breastfeeding isn’t always possible, and we’re proud to offer the highest-quality, scientifically developed breast-milk substitutes (BMS) to help babies grow and thrive. Infant formula is the only BMS recognized by the WHO, and ours meets the most rigorous international standards of quality and safety.

To implement our industry-leading policy to market BMS responsibly, we comply with the WHO International Code of Marketing of Breast Milk Substitutes (WHO Code) and all relevant World Health Assembly resolutions as implemented by national governments around the world. Internally, compliance is verified through routine monitoring and audits, while external assessments were undertaken by Bureau Veritas in Indonesia (read their assurance statements online).

One of the best at marketing responsibly

Nestlé remained in the top two in the world in the (ATNI) for our marketing of breast-milk substitutes.

We regularly engage with wider stakeholders on marketing BMS and follow our Nestlé Policy on Transparent Interaction with Authorities and Organizations. We are also a member of several relevant industry associations and have been active in the International Special Dietary Foods Industries since its foundation.

We’re proud of our place in the ATNI, as it reflects our commitment to the WHO Code on supporting breastfeeding and marketing substitutes responsibly.


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CSV - Linkbox - Helping children live healthier lives
CSV - Linkbox - Helping children live healthier lives

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Our 2030 ambition is to help 50 million children lead healthier lives.


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